The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?
Black Friday is Back! If You Can't Beat them, Join Them! Originating in the USA, Black Friday is now a worldwide phenomenon. We join in the jolly japes, explore the history, some of the latest stats and draw a few a conclusions.
Creativity techniques : how to crack (almost) any business problem under the sun! History is littered with businesses who failed to grow, because they failed to see a problem coming or failed to think differently. Seeing the world through new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.
Building brands: In increasingly competitive markets, standing out from the crowd is not just a question of what you say but how you say it. This means brands needs a distinctive personality!
In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build the brand.
Post-Digital Marketing. When a new era begins, it manifests as a hybrid of the past and the future. Digital marketing has now given way to post-digital marketing. But what constitutes success?
While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mighty.
Humour in advertising #LOL. Humour is used in almost half of the world’s advertising but does that mean you should use humour, or that humour always increases sales? We investigate what works - so you can spend your ad budget wisely!
Brand naming: The proposed name change from Hull City AFC to Hull Tigers has caused one hell of a hullabaloo. What’s in name? #HCAFC