Traditional vs. Digital Market Research Methods. Does ‘New’ Mean Better?

The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?

David and Goliath : Underdogs, Misfits and the Art of Battling Giants – Book Review by Guy Tomlinson

David and Goliath; The art of battling giants

While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mighty.