UK productivity has flat-lined since the financial crash of 2008. Thus deviating from the previous 10 years plus trend line. Exactly why productivity failed to grow is hotly debated by economists. We, therefore, thought it helpful to have a view.
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
Creativity techniques ; How to crack (almost) any business problem under the sun! Seeing the world through a new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.
In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build t
While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mi
Humour in advertising #LOL. Humour is used in almost half of the world’s advertising but does that mean you should use humour, or that humour always increases sales? We investigate what works - so you can spend your ad budget wisely!