The Marketing Directors marketing consultancy logo
Big picture marketing management

Marketing Management ; Keep Your Eyes on the Big Picture

The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Read More
Woolly mammoth, great marketing campaign

Great Marketing Campaigns ; The Best Value Campaign of the Year?

Marketing Campaigns ; The Best Value Campaign of the Year? | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema.
Read More
Lidl marketing - Ronny Gottschlich

Is Lidl Marketing too Successful?

Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gottschlich is to be'blamed' rather than 'applauded' then this a sad week for marketing!! Writes Tim Arnold. Or are we only seeing half the
Read More