The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Great marketing campaign | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema. A not so mammoth investment for a beast of a campaign?
Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gottschlich is to be'blamed' rather than 'applauded' then this a sad week for marketing!! Writes Tim Arnold. Or are we only seeing half the story… what do you think?