In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build the brand.
Restoring business growth - a 3 step plan
How and why marketers can and should lead businesses out of the recession. 6 top tips
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is vital to success.