Creativity Techniques : How to Crack (Almost) Any Business Problem Under the Sun!

Creativity techniques : how to crack (almost) any business problem under the sun! History is littered with businesses who failed to grow, because they failed to see a problem coming or failed to think differently. Seeing the world through new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.

Successful Marketing Part 7 – Creative Problem Solving

If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often under utilised and should be better used to benefit the business as a whole.