Creativity techniques : how to crack (almost) any business problem under the sun! History is littered with businesses who failed to grow, because they failed to see a problem coming or failed to think differently. Seeing the world through new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.
Post-Digital Marketing. When a new era begins, it manifests as a hybrid of the past and the future. Digital marketing has now given way to post-digital marketing. But what constitutes success?
Flashmob strikes Breda to celebrate the reopening of the Rijksmuseum in Amsterdam. A great example of marketing communication.
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often under utilised and should be better used to benefit the business as a whole.