The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?
Marketing promotion | Digital is now mainstream to business marketing. So what are success factors for this new era?
With consumers being exposed to over 5000 advertising messages a day, what digital marketing strategies should you use to attract attention? Here are ten, and why it helps to be a gamekeeper!
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that marketers do to engage and win customers? It's a bit like learning a dance.
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse