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Digital customer research survey

Traditional vs. Digital Research Methods ; Does ‘New’ Mean Better?

The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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A good example of digital marketing - The ALS Ice Bucket Challenge

Digital Marketing ; Success Factors for the New Digital Marketing Era

Marketing promotion | Digital is now mainstream to business marketing. So what are success factors for this new era?
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The differences between B2b and B2c marketing

B2B vs. B2C Marketing – What Works Best on the Dance Floor?

Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that mark
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Some social media websites

Why Every Brand should think like a Media Brand

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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3D television - the technical bit simplified

Marketing Technology ; 3D TV At Home – Honey, You Cannot Be Serious?

3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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