Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. Here's how: To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relationship.
If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often under utilised and should be better used to benefit the business as a whole.
The devil is in the detail to ensure marketing success. Marketing plans can fail for either strategic or executional reasons so make sure you get BOTH right.
Much is written about brands yet many ignore or misunderstand the difference between a simply named products and the brand. So what's the difference and why should you bother?
Making money is what a company is all about so marketing must always measure and manage the numbers.
Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses
The marketer's key role is to be a disciple of customer understanding. So revere and truly understand customers and evangelise this message to your collegues.
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is vital to success.