Traditional vs. Digital Market Research Methods. Does ‘New’ Mean Better?

The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?

Retail and Online Marketing; Succeed by Understanding the Customer Journey

With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey.