Great marketing campaign | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema. A not so mammoth investment for a beast of a campaign?
Oh happy days! This is about the day I received a greeting card in the post from my bank. It begs the question, what is the value of loyalty?
Humour in advertising #LOL. Humour is used in almost half of the world’s advertising but does that mean you should use humour, or that humour always increases sales? We investigate what works - so you can spend your ad budget wisely!
Flashmob strikes Breda to celebrate the reopening of the Rijksmuseum in Amsterdam. A great example of marketing communication.
Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Marketers are also catching on to the power of music at Christmas.
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
With consumers being exposed to over 5000 advertising messages a day, what digital marketing strategies should you use to attract attention? Here are ten, and why it helps to be a gamekeeper!
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?