The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
Building brands: In increasingly competitive markets, standing out from the crowd is not just a question of what you say but how you say it. This means brands needs a distinctive personality!
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
A license to thrill - new tools for product innovation and brand licensing.
How and why marketers can and should lead businesses out of the recession. 6 top tips
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. National Geographic delivers a great brand experience. Their story started in 1888.