The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Oh happy days! This is about the day I received a greeting card in the post from my bank. It begs the question, what is the value of loyalty?
The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success. Book review by Sharon Wolf, Qualidata, New York.
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. Here's how: To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relationship.
The devil is in the detail to ensure marketing success. Marketing plans can fail for either strategic or executional reasons so make sure you get BOTH right.
Restoring business growth - a 3 step plan
Making money is what a company is all about so marketing must always measure and manage the numbers.
Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is vital to success.