In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build the brand.
With consumers being exposed to over 5000 advertising messages a day, what digital marketing strategies should you use to attract attention? Here are ten, and why it helps to be a gamekeeper!
With the EC currently debating a massive investment to ensure 50% of EC homes receive super-fast broadband by 2020 is this a dream pipe or a pipe dream. Our survey of broadband homes in the UK, Germany and Italy with Berenberg Bank has the answers.
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey.
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that marketers do to engage and win customers? It's a bit like learning a dance.
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?
Restoring business growth - a 3 step plan
Making money is what a company is all about so marketing must always measure and manage the numbers.