While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mi

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?

Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?

This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.

3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...

Brand Licensing ; New tools for product innovation - A license to thrill.