The Marketing Directors' Forum
Insights and Ideas for Superior Marketing
New product development (NPD) is the art and science of creating and bringing a product to market. NPD is an important part of the marketing mix. Yet many new products fail. Read insights and ideas for successful new product development on our blog and in The Marketing Director’s Handbook.
While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mighty.
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
A license to thrill - new tools for product innovation and brand licensing.
