While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mighty.
The Marketing of Halloween – Shock, Horror, Ker-ching!
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
TV Programme Development: Creative or Marketing Driven?
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Seven Enemies of Innovation; How to Spot and Slay Them
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
The Fishy Idea that turned into a Brand
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
3D TV At Home – Honey, You Cannot Be Serious?
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
A License to Thrill – New Tools For Product Innovation and Brand Licensing
A license to thrill - new tools for product innovation and brand licensing.
