The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
The marketer's key role is to be a disciple of customer understanding. So revere and truly understand customers and evangelise this message to your collegues.