The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Great marketing campaign | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema. A not so mammoth investment for a beast of a campaign?
The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
Black Friday is Back! If You Can't Beat them, Join Them! Originating in the USA, Black Friday is now a worldwide phenomenon. We join in the jolly japes, explore the history, some of the latest stats and draw a few a conclusions.
Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gottschlich is to be'blamed' rather than 'applauded' then this a sad week for marketing!! Writes Tim Arnold. Or are we only seeing half the story… what do you think?
In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build the brand.
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful businesses grow income and budgets steadily, while the weakest are left with diminishing income and budgets or none at all. Read more ...
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often under utilised and should be better used to benefit the business as a whole.
The devil is in the detail to ensure marketing success. Marketing plans can fail for either strategic or executional reasons so make sure you get BOTH right.