Post-Digital Marketing. When a new era begins, it manifests as a hybrid of the past and the future. Digital marketing has now given way to post-digital marketing. But what constitutes success?
While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mighty.
Humour in advertising #LOL. Humour is used in almost half of the world’s advertising but does that mean you should use humour, or that humour always increases sales? We investigate what works - so you can spend your ad budget wisely!
Brand naming: The proposed name change from Hull City AFC to Hull Tigers has caused one hell of a hullabaloo. What’s in name? #HCAFC
Flashmob strikes Breda to celebrate the reopening of the Rijksmuseum in Amsterdam. A great example of marketing communication.
Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Marketers are also catching on to the power of music at Christmas.
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful businesses grow income and budgets steadily, while the weakest are left with diminishing income and budgets or none at all. Read more ...
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
With consumers being exposed to over 5000 advertising messages a day, what digital marketing strategies should you use to attract attention? Here are ten, and why it helps to be a gamekeeper!