David and Goliath : Underdogs, Misfits and the Art of Battling Giants – Book Review by Guy Tomlinson

While we all know that David did triumph over Goliath, Malcolm Gladwell's book is heavy with facts, and reveals many aspects to the story with which you may be unfamiliar! This book review by Guy Tomlinson also highlights some of the lessons for the minnows who wish to take on the mighty.

Investing Brand Personality