With the EC currently debating a massive investment to ensure 50% of EC homes receive super-fast broadband by 2020 is this a dream pipe or a pipe dream. Our survey of broadband homes in the UK, Germany and Italy with Berenberg Bank has the answers.
With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey.
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success. Book review by Sharon Wolf, Qualidata, New York.
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. Here's how: To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relationship.