B2B vs. B2C Marketing – What Works Best on the Dance Floor?

The differences between B2b and B2c marketing

Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that marketers do to engage and win customers? It's a bit like learning a dance.

Why Every Brand should think like a Media Brand

Some social media websites

With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?

Successful Marketing Part 7 – Creative Problem Solving

If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often under utilised and should be better used to benefit the business as a whole.