Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. Here's how: To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relationship.
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that marketers do to engage and win customers? It's a bit like learning a dance.
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?
In a barnstorming Royal Television Society Chistmas lecture, Greg Dyke, gave a curt assessment of the state of the UK television industry and the future challenges facing the major players.
If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often under utilised and should be better used to benefit the business as a whole.
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
A license to thrill - new tools for product innovation and brand licensing.
The devil is in the detail to ensure marketing success. Marketing plans can fail for either strategic or executional reasons so make sure you get BOTH right.
Restoring business growth - a 3 step plan