3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
Brand Licensing ; New tools for product innovation - A license to thrill.
Restoring business growth - a 3 step plan
How and why marketers can and should lead businesses out of the recession. 6 top tips
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. National Geographic delivers a great brand experience. Their story started in 1888.