The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
A license to thrill - new tools for product innovation and brand licensing.
Much is written about brands yet many ignore or misunderstand the difference between a simply named products and the brand. So what's the difference and why should you bother?