With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank highly and in the UK the pack is led by the Guardian, Telegraph, Daily Mail, and Times online newspapers as well as Sky. So what can be learned from media brands and what are ways to ape them?
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. National Geographic delivers a great brand experience. Their story started in 1888.