Retail and Online Marketing; Succeed by Understanding the Customer Journey

The customer journey

With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey.

B2B vs. B2C Marketing – What Works Best on the Dance Floor?

The differences between B2b and B2c marketing

Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media also means that there is an increasing array of channels and routes to market from which to choose. So what are the key things that marketers do to engage and win customers? It's a bit like learning a dance.