The digital revolution and associated media diversification adds extra complexity to managing marketing. We look at key dynamics and success factors.
Great marketing campaign | As it is the award season, we'd like to recognise a promotion coup that's just been pulled off by French company Soprema. A not so mammoth investment for a beast of a campaign?
The trend to employ IT systems or automate phone systems is common in Western markets. The trouble is it detriments the brand experience.
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?
Black Friday is Back! If You Can't Beat them, Join Them! Originating in the USA, Black Friday is now a worldwide phenomenon. We join in the jolly japes, explore the history, some of the latest stats and draw a few a conclusions.
Oh happy days! This is about the day I received a greeting card in the post from my bank. It begs the question, what is the value of loyalty?
Sacked for successful marketing. UK Lidl MD leaves suddenly after overtaking Aldi in the UK with a raft of marketing innovations. Surely if Ronny Gottschlich is to be'blamed' rather than 'applauded' then this a sad week for marketing!! Writes Tim Arnold. Or are we only seeing half the story… what do you think?
Creativity techniques : how to crack (almost) any business problem under the sun! History is littered with businesses who failed to grow, because they failed to see a problem coming or failed to think differently. Seeing the world through new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.
Building brands: In increasingly competitive markets, standing out from the crowd is not just a question of what you say but how you say it. This means brands needs a distinctive personality!
In this fast moving digital world, technology is ever-changing and brands are relegated to a handful of keywords. The only constants are customers and brands. Successful business development requires a plan to put the customer at the heart of decision making, and creativity to build the brand.