Traditional vs. Digital Market Research Methods. Does ‘New’ Mean Better?

The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a research methodology?

Creativity Techniques : How to Crack (Almost) Any Business Problem Under the Sun!

Creativity techniques : how to crack (almost) any business problem under the sun! History is littered with businesses who failed to grow, because they failed to see a problem coming or failed to think differently. Seeing the world through new lens, or finding new solutions to problems requires new ways of thinking, i.e. creativity.